Learn how to show up on stories strategically and skillfully with weekly trainings that walk you through community building, content creation, storytelling, skills, and styling.
Make lasting, loyal connections in real-time through daily prompts that encourage you to show up authentically and engage meaningfully, with tips + ideas for creating along the way.
Implement proven strategies to grow your audience and connect more deeply with your community through lifestyle content, creating a lasting impact on your business + platform, as a whole.
weekly lessons
daily prompts
AUTHENTIC COMMUNITY
Learn how to show up on stories strategically and skillfully with weekly trainings that walk you through community building, content creation, storytelling, skills, and styling.
Make lasting, loyal connections in real-time through daily prompts that encourage you to show up authentically and engage meaningfully, with tips + ideas for creating along the way.
Get daily support from Xanthe and encouragement from the challenge community with a collaborative group chat, where we’ll cheer each other on and celebrate our progress.
REAL-TIME
RESULTS
FIND PURPOSE
"This has been an opportunity for reflection, working on me, my business, and my life. It’s forced me to think about things I never would’ve thought about otherwise."
FIND COURAGE
"This has been so much fun and made it so much easier to connect and get on camera."
FIND PEOPLE
"The challenge is helping me connect with all of my clients and other creatives, too. So interesting and meaningful."
YOU'LL
LEARN
IG Stories as a Tool for Connection
Camera Confidence + Styling Skills
Storytelling + Content Strategy
Engagement + Community Growth
At the end of the course, not only will you have fostered enduring connections with your existing community through the daily prompts – you'll also have all the skills you need to continue with an aligned, authentic story strategy so you'll never have to second-guess showing up, again.
Hostess
With
The
Mostess
Meet
Your
While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include:
Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host…
But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:
You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm.
The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it.
My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share.
I promise, if you Own Your Story, that'll be your version, too.
XANTHE APPLEYARD
CONTENT COACH FOR CREATIVE LEADERS