HARNESS THE POTENT POWER OF BEING YOUR WHOLE SELF ONLINE SO YOU CAN GROW AN INVESTED COMMUNITY THAT OUTLASTS THE ALGORITHM
An all-encompassing social media strategy course that pops the cork on your visibility, forges an inspiring + sustainable relationship with your platforms, and builds a reputation so strong you don’t “need” social media at all.
SKYROCKET THE VISIBILITY OF YOUR BUSINESS
TAKE FULL CONTROL OF YOUR SUCCESS ONLINE
BECOME KNOWN FOR YOUR PERSONALITY AND PERSPECTIVE
ATTRACT A COMMUNITY OF INVESTED CLIENTS
Life of the Party is for the aspiring community leader who is ready to show up fully as the face of your brand — no more hiding behind the camera and relying on sporadic portfolio posts to build your business.
Through LOTP, all parts of you will be seen and celebrated in your content, creating a culture of connection based on who you are (not just what you sell) that sticks, deepens, and supports your goals through any season.
Amplify your LIVED EXPERIENCE and your expertise, so you can share the shit that truly lights you up while GAINING momentum as the go-to in your space
You’re brimming with brilliant shit to say, yet when it comes to planning content, you spiral. You spend more time coveting than creating because every idea steals hours of your day, frustration overtakes passion, and you decide not to post at all.
You’ve got a notes app full of inspired musings (”but will they sell my offers?”)
You know what personal stories you want to tell (”but does anyone care about my life?”)
You’ve saved heapsss of aesthetic content inspo (”but how the fuck do I make it look like that?”)
All the question marks between the content you wish you were sharing and the strategy + skill you need to actually create it have been keeping you shy in a supporting role — but deep down, you *know* you have what it takes to play the lead.
where VISIBILITY strategy meets technical skill
Strategies, frameworks, and workflows to create consistently + sustainably + with a lot of fucking joy, on multiple platforms
put an end to the creation-to-crash-out cycle, and learn:
SUSTAINABLE STRATEGY
Methods for ideating and producing high-quality content to reach high-caliber clients (who are also, like, nice to you)
INVESTED COMMUNITY
Online energy management and boundary-setting practices to prioritize presence offline, while connecting purposefully online
DIGITAL WELLNESS
Tangible tools + tips for getting more engagement and sales from your online community (screaming into the void? Don't know her)
MEANINGFUL ENGAGEMENT
A fully formed strategy for leading authentically online, and the practical skills to implement it according to your energy + creativity
LEAD WITHOUT BURNOUT
A bank of inspiring content that you feel pumped to share with your people, and systems to ensure they actually make it onto your platforms
CONSISTENT PRESENCE
YOU'RE READY TO BECOME THE LIFE OF THE PARTY IF YOU...
- Deeply desire an expansive global community and want to start seeing real, tangible growth online
- Feel called to share more of yourself — stories, passions, and curiosities — that don't fit neatly under in the box of what "makes sense" for your industry
- Refuse to be just-another-account in the sea of industry same, and are ready to stand out as a sought-after voice, known for your perspective
- Are bored of the Instagram bubble and crave stretching your express yourself on a range of mediums, making a splash on multiple platforms that do your ideas justice
- Have been passed over for one-too-many opportunities, and know that stepping fully into the limelight of your brand’s party will get you invited into the rooms you were born to lead in
- See the potential of the online space and want to leverage it sustainably to offer value to your community and foster long-term relationships that will grow your business for decades to come
Strategy workbooks and planning templates to absorb and integrate as you go
Practical challenges to encourage action so you'll be actualizing change, in real-time
BONUS FAVOURS ↓
+ Video Content Training
+ Short-form Content Training
+ Long-form Content Training
+ Engagement Guide
SELF-PACED
pick your party
$1777 USD sAve $1000
$777 USD or 2 x $390
Strategy workbooks and planning templates to absorb and integrate as you go
Practical challenges to encourage action so you'll be actualizing change, in real-time
BONUS FAVOURS ↓
+ Video Content Training
+ Short-form Content Training
+ Long-form Content Training
+ Engagement Guide
VIP SUPPORT
$2850 USD sAve $1000
$1850 USD or 3 x $625
Access to the Sales Party Series, a collection of guest expert interviews to help you bring in more income through your online presence
An always-on group chat to ask Xanthe questions as you move through the program
2 months of free access to Social Life, where you can workshop everything you’ve learned with the support of over 80 online leaders walking the walk with you*
THE LIVE VIP EXPERIENCE
(STARTS SEPTEMBER 1ST)
**If you're already a member of Social Life, you get an additional discount on the VIP experience in lieu of your 2 months free
FYI, VIP SPOTS ARE LIMITED →
JOIN THE
WAITLIST
THE WAITLIST LAUNCH STARTS JULY 22ND AT $1000 OFF
+ FIRST DIBS ON LIMITED SPOTS AND EXCLUSIVE SURPRISE BONUSES
DROP YOUR INFO BELOW TO MAKE SURE YOU DON'T MISS IT ♡
immediate access MEANS
immediate results
NO FILLER
When it comes to style and substance, this course delivers on both. Posting-for-the-sake-of-posting is not the vibe.
Throughout the program, you’ll build out several months' worth of unique, aligned, actually-valuable post ideas, and learn a sustainable strategy for creating captivating content with substance and style, every time.
NO FORMULAS
There is no one-size-fits all for social media and relying on cookie-cutter-anything to solve your creative woes is a one-way ticket to burnout. You won't be asked to use my exact process for batching, planning, organizing, and editing content – instead, you’ll walk away with one that’s all your own.
We’ll work together to concept a personalized system for showing up online that suits your business and your life, so you STAY showing up sustainably in a strategy that fits right.
NO FUCKING AROUND
Kiss goodbye to waking up angry at the crusty old algorithm, refusing to share authentically online because “no one’s gonna see it anyway.”
Leave that shit at the door, and get ready to discover the power of content that connects when you start taking your social media strategy – and the powerful community it creates – seriously.
You'll define your voice as a leader, get to know who you uniquely serve, understand where to find them learn how to connect with them. You'll also determine your leadership code, your perspective, and the core content themes that will carry through everything you do, online + off.
ENGAGEMENT + EXPANSION ↓
CONTENT CREATION ↓
CAPACITY, ENERGY, AND SCHEDULING ↓
IDEATION + PRODUCTION ↓
COMMUNITY + LEADERSHIP ↓
You'll define your voice as a leader, get to know who you uniquely serve, understand where to find them learn how to connect with them. You'll also determine your leadership code, your perspective, and the core content themes that will carry through everything you do, online + off.
ENGAGEMENT + EXPANSION ↓
CONTENT CREATION ↓
CAPACITY, ENERGY, AND SCHEDULING ↓
IDEATION + PRODUCTION ↓
COMMUNITY + LEADERSHIP ↓
You'll learn the anatomy of an impactful post positioned for reach + connection, create a customized system for coming up with quality content ideas, how to organize inspiration and bank content so you never have to overthink creating, and determine the production strategies + workflows that work best for you.
ENGAGEMENT + EXPANSION ↓
CONTENT CREATION ↓
CAPACITY, ENERGY, AND SCHEDULING ↓
IDEATION + PRODUCTION ↓
COMMUNITY + LEADERSHIP ↓
You'll define your OWN version of consistency, identify essential boundaries around how and when you show up, and develop a monthly and weekly creation routine that feels seamless and sustainable based on your lifestyle, goals, and time availability.
ENGAGEMENT + EXPANSION ↓
CONTENT CREATION ↓
CAPACITY, ENERGY, AND SCHEDULING ↓
IDEATION + PRODUCTION ↓
COMMUNITY + LEADERSHIP ↓
You'll learn how to establish a unique brand aesthetic online, the best practices, tips, and tricks for every format of content on Instagram, efficiencies and strategies for simplifying your visuals, and an exact framework for super compelling hooks, captions, and calls-to-action that will get your community talking.
ENGAGEMENT + EXPANSION ↓
CONTENT CREATION ↓
CAPACITY, ENERGY, AND SCHEDULING ↓
IDEATION + PRODUCTION ↓
COMMUNITY + LEADERSHIP ↓
To wrap up the program, you'll learn how to get the exact type of engagement you're seeking on any post, along with strategies to grow your community, sell your offers through your social media, and create a roadmap for embodying and EVOLVING in your role as a leader, for the long-haul.
ENGAGEMENT + EXPANSION ↓
CONTENT CREATION ↓
CAPACITY, ENERGY, AND SCHEDULING ↓
IDEATION + PRODUCTION ↓
COMMUNITY + LEADERSHIP ↓
Hands-on lessons that will teach you the technical skills literally how to make your visuals aesthetic as fuckkkk, no matter what your life looks like
VIDEO CONTENT TRAINING
plus these bonus party favours to enhance your LOTP results:
Learn how to create off-the-cuff content for platforms like Threads and Stories, where personality > strategy but posting-in-the-moment shouldn’t have to take away from living in it
SHORT-FORM STRATEGY
For the leaders who have a LOT to say, you’ll learn how to leverage platforms like Substack and Podcasts for collaboration, discoverability, and expression
LONG-FORM STRATEGY
Tactical ways to optimize every post for more meaningful, predictable engagement without compromising creativity or diluting your message
ENGAGEMENT GUIDE
Create content that inspires, energizes, and connects with you *and* your people, in any medium
Consistently show up with a planning system and batching workflow that reflects your capacity + honors your energy
Confidently share engaging ideas and vibe-y visuals that feel like you (no trending sounds required)
Hold the strategy + skills to prioritize your content within your business, without sacrificing your client work
Stack your DMs with dreamy clients who resonate with not just your business, but your life outside of it
Post as much (or as little) as you desire, and find true, sustainable presence with your online community
IN AN ERA OF QUESTIONING THE ETHICS OF THE ONLINE WORLD, YOUR COMMUNITY HAS BEEN LONGING FOR A LEADER LIKE YOU.
I’m not going to pretend that social media hasn’t felt a little fucked up, lately.
The algorithms are unpredictable, the politics are beyond-questionable, and it feels like every other day you’re being hit with an update, or a ban, or a policy change that forces you to spend hours figuring-out (or doomsday prepping) instead of showing up because you want to, saying stuff because it’s inspiring you, and connecting with your community *without* having to follow a checklist just to make an impact.
So that’s what we’re doing here.
This isn’t a program that will teach you how to hack the Instagram algorithm indefinitely or get a fajillion followers overnight. It’s a program that teaches you that you don’t *need* any of that shit, to be successful.
You’ll walk away with a sustainable strategy to skyrocket the visibility of your business, become known for your unique perspective, and grow an online community stacked with the caliber of clients you’ve always dreamed of collaborating with — *without* becoming reliant on a single platform, algorithm, or hack, that could disappear overnight.
Everything you learn in Life of the Party will translate into *any* space you want to lead, be it platforms, podcasts, speaking gigs, or IRL events, and beyond.
Because social media is fickle as fuck,
but leadership is forever.
I’ve been creating content and managing social media for businesses since Instagram made it to the mainstream. That was 14 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:
You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm.
The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it.
My version of social media success doesn’t include viral videos, hundreds of thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share.
I promise, if you join this party, that'll be your version, too
XANTHE APPLEYARD / online leadership expert / lady of leisure / social media's redemption arc ♡
Life of the Party has supported all shapes of leader — from online service provider to product-based business to brick and mortar spaces.
As long as you want to be widely known as the go-to expert in your industry (and you're cool with sharing bits of your life, your face, and your perspectives in the process) this course will get you there.
wait, but if i'm not a coach or creative, is this still for me?
FAQ
MORE QUESTIONS?
Let's chat.
Shoot me a DM on Instagram at @xanthe.appleyard!
WHEN DOES THE PROGRAM RUN?
The self-paced modules and workbooks will all yours immediately! Bonus lessons drop at the end of August, and VIP support begins September 1st, 2025, with call dates + times determined by the group.
HOW LONG WILL I HAVE ACCESS TO THE MATERIALS?
You'll be able to use your course login in Circle for 12 months, and will be invited to upgrade to maintain longer access as desired. Workbooks will be yours for life!
WHAT KIND OF BUSINESS IS THIS FOR?
This content is tailored to suit businesses with founders who are eager to step in front of their brand's identity to lead as the face of their brand. This is open to ALL business types, but it's important that you are ready to take on that role.
WHAT SOCIAL PLATFORMS WILL WE COVER?
Much of the technical knowledge in this program is taught through the lens of Instagram as a reference point, but we will be establishing a multi-platform leadership + messaging strategy that extends to other online outlets like TikTok, Threads, Substack, Newsletter, Podcast, and beyond.
LAST CALL
If you’re ready to build a community of can’t-wait-to-work-with-you clients who will support you in any season, this is a party you don’t want to miss.
THE WAITLIST LAUNCH STARTS JULY 22ND AT $1000 OFF
+ FIRST DIBS ON LIMITED SPOTS AND EXCLUSIVE SURPRISE BONUSES
DROP YOUR INFO BELOW TO MAKE SURE YOU DON'T MISS IT ♡